Behind-the-scenes support for your CTO or technical lead giving them a sounding board to enhance their skills, drive effective change, and grow their teams confidently.
Our CTO coaching service is a specialised, behind-the-scenes track designed to empower CTOs and tech leaders.
Our approach is simple yet profound: pair up with an experienced mentor, focus on skill development, and grow alongside your team. In the dynamic landscape of startup tech, CTOs are the unsung heroes, juggling a myriad of roles. From technical visionary to team architect, each role demands excellence. But even the most skilled tech leaders can find themselves overwhelmed by the multifaceted challenges of growing a team and scaling technology. It's not just about code; it's about architecture, team dynamics, roadmaps, stakeholder communication, and much more. That's a lot. And we're here to help.
If the technical leader of the company is struggling, inevitably, both the product and the rest of the team will be struggling too. We have worked with over a hundred startups and scale-ups, and we see the same challenges surfacing time and again. Does this feel familiar to you?
Outages can strike unexpectedly, impacting businesses and users alike. In this episode of the SaaS Show, hosts Andreas and Sjimi delve into the recent outages experienced by major cloud providers like Amazon and Cloudflare.
"CTO Coaching from madewithlove has been a game changer for me. Madewithlove has helped me navigate the challenges we faced as we kicked off the rebuild of our application and doubled our team size. We also work on identifying my leadership style and ensuring team values are clearly dictated to my team. I wish I started sooner!"
I can't see the path forward
Roadmap feels like guesswork? We bring clarity, helping you build a realistic plan grounded in what's achievable.
I have nobody to bounce ideas off
Feelign alone in your role? We become your sounding board, validating strategy and helping you think through tough decisions..
"Madewithlove helped us build the blueprint, not the house. Advice was given in a fair and direct way, while keeping room for discussion and without pushing personal preferences."
Startups without a technical co-founder can still build great products, but only if they avoid the usual traps of overengineering, needless infrastructure, and late developer involvement.
I feel isolated in my role.
Leading alone is hard. We provide a trusted sounding board and mentor to help you navigate the challenges of technical leadership.
We need to scale now
Pressure to scale weighing you down? We share the load, bringing experience and clarity to help you grow sustainably.
I am wearing too many hats.
Wearing too many hats?. We take the technical leadership off your plate so you can focus on what matters most.
When product teams obsess over perfect quality, they risk standing still, but by embracing a 'fit for purpose' mindset and planning for instability, they can move faster and smarter.
AI is not replacing developers, but it is replacing developers who refuse to use it. The real skill lies in how well you steer, validate, and challenge the model. Fundamentals matter, but today’s best engineers treat AI as an amplifier, not a crutch.
My developers are not working together
Talented developers but no cohesion? We align your team around shared goals, practices, and ways of working.
AI agents shouldn’t become CAPTCHA solvers: discover how monetisation-driven UX patterns have turned the web into a hostile environment and what honest design can do to reverse the trend.
We often see competent technical leaders and CTOs struggling to balance all their responsibilities. After working closely with over a hundred startup teams in the past few years, we know that when tech leaders struggle, the product struggles.
Learn from those who've been there. Our interim CTOs bring a wealth of experience in building, scaling, and leading tech teams.
Every tech leader's journey is unique. Our coaching is customised to address your specific challenges and goals.
We believe in practical, actionable insights that can be implemented immediately, driving real change and progress.
Sometimes, all you need is an experienced ear to bounce ideas off. We provide that confidential space for open, honest dialogue.
We're not just coaches. We do the work, and we have done it before.
You get personal, confidential support from experienced CTOs who have been in the seat themselves. No theory or second-hand advice, but practical advice shaped by real challenges, decisions, and outcomes.
No two journeys look the same, so we won't pretend they should.
We tailor our coaching to your context and challenges, and the things that actually keep you up at night.
Our advice comes from the field and is battle-tested.
This is guidance you can use when things get uncomfortable, because that is usually when it matters most.
We support your CTO as they grow into the role.
And as they help their team grow with them. That means better judgment, stronger leadership, and fewer blind spots over time.
Behind the scenes if needed, we act as a sounding board for your technical leader.
We help them think clearly, make better calls, and level up without noise, theatre, or unnecessary process.
Read our latest thoughts on technical leadership, team development, and scaling your organisation.
Startups without a technical co-founder can still build great products, but only if they avoid the usual traps of overengineering, needless infrastructure, and late developer involvement.
Mike Veerman
CTO in residence
When product teams obsess over perfect quality, they risk standing still, but by embracing a 'fit for purpose' mindset and planning for instability, they can move faster and smarter.
Mike Veerman
CTO in residence
Outages can strike unexpectedly, impacting businesses and users alike. In this episode of the SaaS Show, hosts Andreas and Sjimi delve into the recent outages experienced by major cloud providers like Amazon and Cloudflare.
Andreas Creten
Founder & CEO
AI is not replacing developers, but it is replacing developers who refuse to use it. The real skill lies in how well you steer, validate, and challenge the model. Fundamentals matter, but today’s best engineers treat AI as an amplifier, not a crutch.
Andreas Creten
Founder & CEO
AI agents shouldn’t become CAPTCHA solvers: discover how monetisation-driven UX patterns have turned the web into a hostile environment and what honest design can do to reverse the trend.
Yannick De Pauw
People & Marketing
Of course your product is AI-based. There is no need mention this anymore. Tech loves a fashionable label. Web 2.0 had its moment, then mobile, then the cloud. Do not tell me your product uses AI. Tell me what your product can do that was impossible before AI existed.
Andreas Creten
Founder & CEO
Should startups test everything before shipping? We break down how to balance testing with product velocity—and why 100% coverage is often the wrong goal.
Yannick De Pauw
People & Marketing
Hiring to fix velocity often multiplies your problems. Reduce avoidable mistakes first: tighten decision-making, align product and engineering, and put foundations in place that make a small team dangerous in the right way.
Yannick De Pauw
People & Marketing
Should SaaS founders buy or build their MVP? We compare pre-built apps vs custom development across cost, time, scalability, and code quality — so you can choose the right foundation for your product.
Roduan Kareem Aldeen
Software engineer
As AI becomes a standard part of every developer’s toolkit, tech hiring needs to evolve from policing its use to understanding how candidates apply, evaluate, and collaborate with it.
Yannick De Pauw
People & Marketing
This service is tailored for CTOs, senior technical leaders, VPs of Engineering, or those transitioning into these roles. It is ideal for startups and scale-ups aiming to strengthen leadership skills and effectively manage growth challenges.
Our focus is exclusively on the unique challenges of technical leadership. Our mentors are seasoned CTOs, not generalist coaches. We understand your challenges and the specific pressures of the role.
Yes, we sign NDAs. We understand that leadership can be isolating. We provide a confidential, non-judgmental sounding board so you have the space to be vulnerable and freely explore ideas.
The minimum engagement is one hour per week for 3 months.
Our mentors are current and former CTOs who have navigated the startup journey from seed stage to successful exit. They bring extensive knowledge in scaling technology and building teams.
Let's have a conversation about what you're facing and how coaching might help.