Behind-the-scenes support for your CTO or technical lead giving them a sounding board to enhance their skills, drive effective change, and grow their teams confidently.
Our CTO coaching service is a specialised, behind-the-scenes track designed to empower CTOs and tech leaders.
Our approach is simple yet profound: pair up with an experienced mentor, focus on skill development, and grow alongside your team. In the dynamic landscape of startup tech, CTOs are the unsung heroes, juggling a myriad of roles. From technical visionary to team architect, each role demands excellence. But even the most skilled tech leaders can find themselves overwhelmed by the multifaceted challenges of growing a team and scaling technology. It's not just about code; it's about architecture, team dynamics, roadmaps, stakeholder communication, and much more. That's a lot. And we're here to help.
If the technical leader of the company is struggling, inevitably, both the product and the rest of the team will be struggling too. We have worked with over a hundred startups and scale-ups, and we see the same challenges surfacing time and again. Does this feel familiar to you?
Should SaaS founders buy or build their MVP? We compare pre-built apps vs custom development across cost, time, scalability, and code quality — so you can choose the right foundation for your product.
"Madewithlove helped us build the blueprint, not the house. Advice was given in a fair and direct way, while keeping room for discussion and without pushing personal preferences."
Madewithlove combines interim CTOs and staff engineers to help SaaS scale-ups align strategy with execution and build resilient tech teams.
I have nobody to bounce ideas off
Feelign alone in your role? We become your sounding board, validating strategy and helping you think through tough decisions..
"CTO Coaching from madewithlove has been a game changer for me. Madewithlove has helped me navigate the challenges we faced as we kicked off the rebuild of our application and doubled our team size. We also work on identifying my leadership style and ensuring team values are clearly dictated to my team. I wish I started sooner!"
I can't see the path forward
Roadmap feels like guesswork? We bring clarity, helping you build a realistic plan grounded in what's achievable.
I feel isolated in my role.
Leading alone is hard. We provide a trusted sounding board and mentor to help you navigate the challenges of technical leadership.
We need to scale now
Pressure to scale weighing you down? We share the load, bringing experience and clarity to help you grow sustainably.
I am wearing too many hats.
Wearing too many hats?. We take the technical leadership off your plate so you can focus on what matters most.
Startups without a technical co-founder can still build great products, but only if they avoid the usual traps of overengineering, needless infrastructure, and late developer involvement.
My developers are not working together
Talented developers but no cohesion? We align your team around shared goals, practices, and ways of working.
Outdated myths about developers—like “they hate meetings” or “only care about code”—create friction, missed context, and rework. Learn how to build healthier collaboration across engineering and product.
Micromanagement rarely starts with bad intent. It usually starts with silence. When nobody knows what you are working on, meetings multiply, trust erodes, and focus disappears. This piece shows how clear, boring communication is your best defence.
We often see competent technical leaders and CTOs struggling to balance all their responsibilities. After working closely with over a hundred startup teams in the past few years, we know that when tech leaders struggle, the product struggles.
Learn from those who've been there. Our interim CTOs bring a wealth of experience in building, scaling, and leading tech teams.
Every tech leader's journey is unique. Our coaching is customised to address your specific challenges and goals.
We believe in practical, actionable insights that can be implemented immediately, driving real change and progress.
Sometimes, all you need is an experienced ear to bounce ideas off. We provide that confidential space for open, honest dialogue.
We're not just coaches. We do the work, and we have done it before.
You get personal, confidential support from experienced CTOs who have been in the seat themselves. No theory or second-hand advice, but practical advice shaped by real challenges, decisions, and outcomes.
No two journeys look the same, so we won't pretend they should.
We tailor our coaching to your context and challenges, and the things that actually keep you up at night.
Our advice comes from the field and is battle-tested.
This is guidance you can use when things get uncomfortable, because that is usually when it matters most.
We support your CTO as they grow into the role.
And as they help their team grow with them. That means better judgment, stronger leadership, and fewer blind spots over time.
Behind the scenes if needed, we act as a sounding board for your technical leader.
We help them think clearly, make better calls, and level up without noise, theatre, or unnecessary process.
Read our latest thoughts on technical leadership, team development, and scaling your organisation.
Startups without a technical co-founder can still build great products, but only if they avoid the usual traps of overengineering, needless infrastructure, and late developer involvement.
Mike Veerman
CTO in residence
Should SaaS founders buy or build their MVP? We compare pre-built apps vs custom development across cost, time, scalability, and code quality — so you can choose the right foundation for your product.
Roduan Kareem Aldeen
Software engineer
Outdated myths about developers—like “they hate meetings” or “only care about code”—create friction, missed context, and rework. Learn how to build healthier collaboration across engineering and product.
Geoffrey Dhuyvetters
Software engineer
Madewithlove combines interim CTOs and staff engineers to help SaaS scale-ups align strategy with execution and build resilient tech teams.
Yannick De Pauw
People & Marketing
Micromanagement rarely starts with bad intent. It usually starts with silence. When nobody knows what you are working on, meetings multiply, trust erodes, and focus disappears. This piece shows how clear, boring communication is your best defence.
Peter Eysermans
CTO in residence
When customer support becomes a blocker for engineering progress, it’s time to build more than just your product—you need to build your support infrastructure. This article explains how to scale support before chaos kills your velocity.
Mike Veerman
CTO in residence
Evaluating the cost of rebuilding software from scratch involves more than counting development hours; it requires recognising the invisible value of user feedback, lessons learned, and embedded experience.
Andreas Creten
Founder & CEO
Offboarding is a crucial part of security. Forgotten accounts and overlooked credentials can expose your systems to risk. This post offers real examples, a checklist approach, and clear steps to make offboarding more reliable across teams.
Emma Williams
Software engineer
Does every startup need an interim CTO? Fractional CTOs can accelerate growth and solve complex challenges—when brought in at the right time. Learn when it’s too early, too risky, or simply not the right fit for your business.
Christophe Thelen
CTO in residence
Claude can now test your frontend. With a bit of config, the Playwright MCP server lets Claude run browser tests, find bugs, and even generate reusable test code. This could be a game-changer for startups without QA.
Peter Eysermans
CTO in residence
This service is tailored for CTOs, senior technical leaders, VPs of Engineering, or those transitioning into these roles. It is ideal for startups and scale-ups aiming to strengthen leadership skills and effectively manage growth challenges.
Our focus is exclusively on the unique challenges of technical leadership. Our mentors are seasoned CTOs, not generalist coaches. We understand your challenges and the specific pressures of the role.
Yes, we sign NDAs. We understand that leadership can be isolating. We provide a confidential, non-judgmental sounding board so you have the space to be vulnerable and freely explore ideas.
The minimum engagement is one hour per week for 3 months.
Our mentors are current and former CTOs who have navigated the startup journey from seed stage to successful exit. They bring extensive knowledge in scaling technology and building teams.
Let's have a conversation about what you're facing and how coaching might help.