Our staff engineers will get your software (back) on track and lead your engineering team. We prepare our exit from day one: our goal is to bring the software and the team to the right level for us to get out again.
And that's no easy feat.
Few engineers understand better than ours what it means to change an actively used product. Our dual expertise in improving existing products and team dynamics makes us uniquely capable of elevating your software and the people behind it. We also have a strong track record in scaling and maintaining SaaS products that need to move fast without breaking.
Writing software from scratch (greenfield) is fun, but building new features on top of an existing codebase brings real value. We believe all code has a purpose and that restarting from scratch is rarely a good idea. That's why we love to work on brownfield projects: live software with actual users. And if the problem is very complex we are even happier!
Our software engineers thrive when cleaning up complex spaghetti code and untangling hard infrastructural knots. Working with legacy code gives us energy. Over the years, they've mastered working with existing codebases. Equally important is our ability to revitalise "legacy teams" who may be stuck in outdated practices or perspectives.
You don’t come to us because everything’s fine. You call us when you have to build faster, or when your product, process, or people are stuck. Here are the challenges we hear most often, and how we help solve them.
"Rolling out new features takes too long."
When velocity stalls, our engineers help teams move faster by simplifying processes, improving tooling, and reducing friction. We introduce better ways of working, from CI/CD to collaborative development, so delivery becomes predictable again.
"We've lost sight of priorities."
When everything feels urgent, progress dies. We help teams and founders align product vision with engineering capacity, making technical debt visible and manageable. Pragmatism replaces firefighting.
"Madewithlove has been a fantastic partner for over two years. They helped us scale our team and build a future-proof platform that grows with our business. Their expertise in scalable architecture, pragmatic approach and overall professionalism has been key to our success. Highly recommended!"
"Our company is scaling fast, but the software isn’t."
Growth exposes weaknesses. We help you evolve architecture, improve observability, and support scaling teams with mentoring and structure.
"Our best engineers are drowning."
We take pressure off key people by embedding experienced engineers who share the load and spread knowledge. Through pairing, code reviews, and documentation, we reduce single points of failure.
"Our product is full of bugs."
We stabilise fragile systems, improve test coverage, and introduce monitoring so you can sleep at night. Our definition of quality is fitness for purpose: code that does its job, is maintainable, and won’t crumble under pressure.
"We keep rewriting instead of improving."
Rewrites are seductive but dangerous. We prefer evolution over revolution. Our engineers stabilise what you have, improve what matters, and help you ship without losing months to a complete restart.
Technical debt isn't just old code. It's also the accumulated cost of every rushed release, unclear ownership, and missing test. Left unchecked, it slows everything down.
Our engineers don't treat debt as something to be ashamed of. It's a natural part of growing software. We identify which debt matters, create a plan to pay it down safely, and build processes to stop it from coming back.
Result: faster delivery, fewer regressions, and a calmer team that can focus on real progress.
We take on projects that make your product healthier, faster, and more reliable. Typically, that means tackling three core areas.
We work deep in your infrastructure, from refactoring APIs and improving performance to stabilising monoliths or evolving microservices. We build CI/CD pipelines and make your backend something your team can rely on, not fear.
Our developers join your team, take on tickets and lead by example while they are at it, looking for opportunities to improve the way your engineering team is working.
Our engineers modernise legacy frontends, clean up design systems, and bring performance and accessibility up to standard. We bridge design and engineering to make sure what's shipped matches what's imagined.
We help ambitious SaaS teams make smart use of data and AI, not for the hype but for real impact. We work side by side with your engineers to bring structure, clarity, and focus to what's actually worth building. Whether it's strengthening data pipelines, integrating generative AI features, or applying machine learning where it makes sense, we make sure every step adds value, respects privacy, and feels like a natural part of your product.
With more than 15 years of building startup software, we know how to balance speed and quality. Our engineers don't only code; they lead, mentor, and look for ways to improve how your team works.
When joining your existing development team, we contribute to real features and improve the system as we go. From refactoring tangled systems to setting up CI/CD and code reviews, we bring the discipline of great engineering to your everyday workflow.
Every collaboration is a chance to grow your team. We pair program, review code, and share our playbooks openly so your engineers gain new habits and confidence. We leave when your team no longer needs us, not before.
We work with companies that want to get their software right. By pairing strategy with hands-on engineering, we help teams deliver faster, cleaner, and with lasting impact.
Here are a few examples of how our approach translated into real results for our clients.
The smoothest way to renovate
We advised Impact Us Today on performing a complete software rewrite. The engagement included technical due diligence that revealed outdated PHP infrastructure and legacy code, followed by rebuilding the platform from scratch to achieve clarity, speed, and modern architecture.
Email marketing tools for better audience engagement
We helped Flexmail resolve challenges from merging teams by conducting a product audit, reinforcing the team with UI/UX talent, and implementing improved development processes including user research, prototypes, a PHP7 upgrade, better version control, testing frameworks, and release management.
Expertise across parking, real estate and mobility
We helped Izix transition from a service company to a software company by conducting an audit, implementing CI/CD pipelines, introducing TDD and domain-driven design, restructuring the team through hiring, and providing a CTO in residence for ongoing mentorship.
We don't simply build software; we make your team better at building it. Our engineers step in when things get messy, when quality needs restoring, and when progress feels stuck. We want your team to be independent and our exit plan is ready from day one.
We bridge product, process, and people and then leave everything stronger than we found it.
We can build just about any application if it connects to the internet. Our staff engineers know most web frameworks and technology stacks, from creating the user interface to running the servers. They can help you at any stage of the product and have the track record to prove it.
Building startups is tough, we know. We've been helping SaaS products and teams for over 15 years. Tell us about your product, whether it's for engineering power, technical leadership, de-risking an investment or just for fun. We love to listen. No strings attached.
We don't take over your codebase but we join your team. Our experienced engineers embed directly into your workflow, pairing with your developers, reviewing architecture, and introducing better practices. The goal is not to replace anyone, but to level up the team and leave them stronger than before.
Mostly SaaS startups and scale-ups that have found product–market fit but struggle to scale their product or team. We often step in when internal teams are stretched thin, processes are unclear, or technical decisions made early on start slowing things down.
Yes, temporarily. We sometimes act as the product's technical backbone during a transitional phase, for instance when a startup lacks a CTO or needs to rebuild trust with investors. From day one, though, we plan our exit and make sure the knowledge stays with your team.
We're technology-agnostic, but most of our projects are built with modern web stacks such as React, Vue, Laravel, Symfony, and Node.js. We also handle infrastructure, cloud environments, and increasingly data and AI integrations, always choosing what fits your context, not ours.
Most engagements last between 6 and 18 months. We stay as long as we add real value, enough to fix structural issues, mentor your team, and ensure sustainable progress. The goal is always to make ourselves obsolete, not indispensable.
We look at more than shipped features. Success means fewer bottlenecks, fewer "hero" dependencies, faster releases, and a happier engineering team. In short, progress that continues after we leave.
We begin with an honest conversation about your challenges: technical, organisational, or both. From there, we might do a short audit or technical due diligence to clarify the situation and define a roadmap. Once we align, we embed our team and start making improvements right away.
Read our latest thoughts on software engineering, team leadership, and building better products.
Performance bugs erode trust quietly until users explode. Three pragmatic steps help you catch slowdowns early: explore real bottlenecks with Sentry, test with production-sized data, and add lightweight API load tests.
Mike Veerman
CTO in residence
Outages can strike unexpectedly, impacting businesses and users alike. In this episode of the SaaS Show, hosts Andreas and Sjimi delve into the recent outages experienced by major cloud providers like Amazon and Cloudflare.
Andreas Creten
Founder & CEO
If you believe what you see on LinkedIn, startups don't need employees anymore, real founders just have agents building their companies. You write a prompt, fire off the agent, and wait for customers. In reality, you get a vague workflow that produces a mediocre demo at best.
Peter Eysermans
CTO in residence
