Our expert engineers transform complex systems into scalable, performant services while elevating your team's standards along the way.
A robust backend is the foundation of every successful digital product, and getting it right matters to us.
Backends have a way of becoming a bottleneck, what starts as a few slow queries or a quick fix that never got revisited can quietly grow into something that holds everything back. Over the years, we've helped companies tackle all kinds of challenges, from big balls of mud to overengineered microservice architectures, from security gaps to infrastructure struggling under growth. There's no silver bullet, but there is a way of working that delivers results.
By getting in the trenches alongside your engineers
We figure out what's slowing you down, put the right monitoring in place so you catch problems before your users do, and build architecture and infrastructure that scales with documentation that actually makes sense. We genuinely love this work, untangling messy systems and building something solid in their place.
Does this sound familiar? You're not alone. These problems are incredibly common. The good news? They're all solvable, without starting from scratch.
We've lost sight of priorities.
When everything's urgent, nothing moves. We align product vision and teams to end firefighting.
"The madewithlove team works alongside us, treated our product with the love and attention it deserved and actively challenged us throughout the entire product development process."
Our company is scaling fast, but the software isn't.
Scaling exposes the cracks. We strengthen your systems and evolve your people so scaling is not chaos.
Email marketing tools for better audience engagement
We helped Flexmail resolve challenges from merging teams by conducting a product audit, reinforcing the team with UI/UX talent, and implementing improved development processes including user research, prototypes, a PHP7 upgrade, better version control, testing frameworks, and release management.
"Madewithlove has been a fantastic partner for over two years. They helped us scale our team and build a future-proof platform that grows with our business. Their expertise in scalable architecture, pragmatic approach and overall professionalism has been key to our success. Highly recommended!"
Our product is full of bugs.
We make brittle systems solid. Better testing, monitoring and code that holds up under pressure.
Phones on mute, meetings recharged
We built the back office software for JUCE's IoT docking station product, focusing on sending schedules to IoT devices and calendar management. We also architected a secure Internet of Things infrastructure to manage the hardware fleet, completing the project on time and within budget.
We keep rewriting instead of improving.
The urge to rewrite is strong. We resist it. Stabilise, improve, ship.
One app to run your real estate agency
We helped develop their comprehensive platform through API-first development in PHP/Laravel, enabling real estate agents to manage listings, engage leads, and automate matching. We established the technical team from the ground up with pair programming, code reviews, and comprehensive documentation.
Our best engineers are drowning.
Too much on too few shoulders? We embed, pair, and knowledge-share until your team has no bottlenecks.
Rolling out new features takes too long.
Stalled velocity? We love getting our hands dirty - simplifying processes, and enhancing the developer experience so your team can ship with confidence again.
We focus on delivering measurable improvements across four key areas that matter most to your product and team.
We optimise your backend properly with architecture that fits, data you can trust, and infrastructure that performs. No over-engineering, just solid foundations.
Databases should work hard, not just hold data. We get the schemas right, nail the indexing, and tune queries so your app stays fast as it grows.
Shipping with confidence isn't optional. We assess where you are, build a testing strategy that makes sense, and implement it across unit, integration, and end-to-end tests. No more crossing fingers on deploy.
Security is baked in from the start, not treated as an afterthought. We implement industry best practices so your systems stay protected without becoming a nightmare to maintain.
We bring deep expertise across the modern backend ecosystem, working with your existing stack or helping you choose the right tools for what's next.
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We work with companies that want to get their backend right. Here are examples of how our approach translated into real results.
Keeping buildings and spaces in good, safe and clean condition
After their technical co-founder departed unexpectedly, we stepped in with two staff engineers to build a quality-first MVP using Inertia.js, Vue, and Laravel. We established robust CI/CD pipelines, implemented comprehensive testing, and mentored the team through knowledge transfer.
The smoothest way to renovate
We advised Impact Us Today on performing a complete software rewrite. The engagement included technical due diligence that revealed outdated PHP infrastructure and legacy code, followed by rebuilding the platform from scratch to achieve clarity, speed, and modern architecture.
Contract management simplified through refactoring, not rewriting
We were the only party advising them to refactor instead of starting over. Over 18 months, we modernised their PHP/Laravel stack, established CI/CD pipelines, migrated infrastructure to DigitalOcean, and dramatically reduced bug rates while mentoring their growing team.
Read our latest thoughts on backend engineering, performance optimisation, and building better systems.
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We bring deep expertise across the modern backend ecosystem including Node.js, Python, Go, Java, Ruby, PHP, and more. We adapt to your existing stack rather than imposing our preferences.
Absolutely. We specialise in brownfield development (improving what already exists). We excel at refactoring legacy codebases, untangling complex systems, and modernising architectures while your application continues running in production.
We start by profiling your application to identify actual bottlenecks. Then we implement targeted optimisations like database query optimisation, caching strategies, API response optimisation, and proper architecture patterns. We focus on measurable improvements, not theoretical perfection.
Yes. We help establish, maintain, and scale API architectures that ensure consistency and reliability across your services. We work with REST, GraphQL, gRPC, and other modern API patterns.
Security is built into our development process. We follow security best practices, implement proper authentication and authorisation, use secure coding patterns, and conduct security reviews to ensure your backend is protected.
We establish comprehensive testing strategies using tools like Jest, pytest, Go testing, JUnit, and more. We implement unit tests, integration tests, API tests, and end-to-end tests to catch issues before they reach production.
Knowledge transfer is core to our approach. Through pair programming, collaborative code reviews, and comprehensive documentation, we ensure your team gains the skills and confidence to continue building after we're gone.
This depends on the scope of the project. We like to go in with an exit plan, stay long enough to make meaningful improvements and ensure your team is confident to continue independently. The goal is always to make ourselves unnecessary over time.
Whether your backend is slowing you down, holding back new features, or just needs a refresh. We're here to help.
